When ebooks were first bought onto the market, there was a scope for more people to get their books published. Now you were able to write and publish your work without going through a publishing agency or an agent, unless you wanted to of course.
Because millions of people have now decided to publish their work, there is a lot more competition out there. New ebooks have hit the market and it’s now only the select few who make any real money out of it.
The inclination to market
A couple of years ago I published one of the novels that I’d written. I had no intention of marketing it at all, I just wanted it out there as doing so was a form of closure. The book has made me approximately £60 since then, and it has a couple of good reviews. I know that I could make more money if I marketed it, but I do not have the inclination to do so.
So how can you make sure your ebook sells? Here are some tips that you may want to consider:
Use social media
It doesn’t matter what your book is about, whether it delves into the history of Scotland, covers the subject of modular retail buildings, or it’s about a specific breed of dogs, you need to use social media to market it.
Social media is a very powerful tool, and it’s thought to be a great way for you to generate sales. You should be aware that roughly 10% of those who ‘Like’ or ‘Follow’ you on the platform that you use will buy your book. This means that if you get 100 ‘Likes’, only 10 of those who have liked you will buy your book. This means that you really need to push your book.
Get in contact with local media
If you think your book could be of interest to your local community, or you just want to shout out about what you’ve achieved, then you may want to get in touch with local media. Newspapers, local news stations and even your village leaflet may be interested. You should be aware that a lot of local media stations and papers receive such communication. This means that your book will need to be quite different in order to stand out.
Be different in order to stand out
If you’ve written a chick novel, or a book about growing up in your home town, it should ideally contain something different in order to stand out. This applies to any genre of book, and it’s something you could use to your advantage. If you have a rather unusual story to tell whether it be fact or fiction, then it may stand out a little bit. This is the part if the book that you need to market, and it’s this part that could potentially bring you money in.
One of the best things that you can do is to keep writing. Don’t assume that your first ebook will bring you a lot of money. Even the most popular writers out there have had to work hard. Who knows, your best seller may be just around the corner, but you won’t get there if you don’t keep writing.